THE9LIFE

Academics

• BA (Hons) Design
• MSc Marketing Management
• PhD Hong Kong Studies

My story

When I first entered the world of design, I quickly realized that creating beautiful work wasn’t enough — I needed to deeply understand why clients made the decisions they did. That curiosity led me to pursue a Master’s in Marketing Management. The more I explored the intersection of design and marketing, the more fascinated I became with how people develop their tastes, preferences, and emotional connections to visual work. This drove me to earn a PhD, where I researched the cultural nuances and ideologies that shape aesthetic choices and consumer behavior.

I’m the kind of designer who is endlessly curious about the “why” behind every decision — and the “why not” behind every possibility. This obsession fuels my work, allowing me to create designs that are not only visually compelling but also strategically meaningful and culturally relevant.

Achievements

• Frame Magazine Bronze Award 2022
• Exhibitor at CatCon LA, Los Angeles
• Exhibitor at MeetMyProject, Paris
• Exhibitor at Tokyo Designers Week, Tokyo
• Young Designer Talent Award, Hong Kong (Nominated)
• Winner of “40 under 40” by Perspective Magazine, Hong Kong
• Exhibitor of Hong Kong & Shenzhen Bi-City Biennale of Urbanism\Architecture

Personality

• INTP
• Minimalist
• Enneagram #5
• Taurus